Developing your Brand Identity

Many companies and corporations overlook the importance of having a solid brand identity and brand definition. Brand awareness is one of the main reasons people will pay up to three times more for a product in one store over another.

A well designed website not only sells products, but also simultaneously promotes the brand awareness of your company; your website is one of the key places where your brand strategies need to be communicated effectively.

At ImMedia, we like to follow six strategies to build our client's brand definition.

Define the Vision:
Before moving forward with a website, logo, business cards, etc, ImMedia creates a brand definition. We don’t just ask what kind of website our client wants; the most important question is: Who are you? At ImMedia, our experience has taught us that a good brand statement typically includes a company's mission, vision and values.

Build a Brand your customers will believe in:
At ImMedia, our focus is to ensure that the brand strategy is one that will entice your customers. We strive to build brand strategies that will represent our client’s business interests through the next decade and not to create a brand definition our clients will not get tired of in a year or two.

The Web Site is the Brand:
At ImMedia, we feel that the epicenter of every brand strategy should be the company’s website. A company’s website must deliver on the promise that their brand makes to their customers. If, for example, a business claims to be innovative, the website should look fresh and modern.

A Cohesive Experience between all Mediums:
Once you understand who you are and have an identity that retains similar messaging and visual elements, we consistently apply your logo and identity across all mediums. Using bundled services, ImMedia will aid you in creating your collateral systems, selling environments, packaging, literature, POS materials, trade show booths, annual reports and every other piece of print communication that will deliver your corporate message and bring your brand to life. Customers should easily be able to recognize the company's brand, whether it is in print, online or some other form of media.

Don't Sacrifice Delivery of Message:
While we feel that a website can be a significant tool for building brand awareness, clarity and functionality are the top priority. We are careful not to let the communication about our client’s brand get in the way of delivering their message.

We do this by shaping our client’s messaging and managing their content development. At ImMedia, our professional writers will work with our clients to develop a copy tone and consistent language that will permeate their communications.

Listen to Your Customers:
At ImMedia we understand that a brand’s true value is determined by our client’s customers. A website is not simply a one-time creation. A good website is like a garden - The more you care for it, the healthier it will grow. We pay close attention to customer feedback about the website, because it is ultimately their opinion that counts. We realize that at the end of the day, it is our client’s customers that decide what a brand is truly worth.

This is ImMedia.