Search Engine Optimization

Many people think that once the website has been developed and posted to the website people will automatically flock to it. What your website creator did not tell you, is that there are many steps through internet search marketing that need to be taken in order to get your website the visibility you desire. At ImMedia, organic search marketing includes a number of components to make your website more visible on the Internet.

Search Engine Optimization (SEO) is the process of selecting targeted keyword phrases related to your business, and ensuring that your site ranks highly when potential buyers are searching for products and services related to these keywords. At ImMedia, we ensure that web pages are readable to search engines and place the appropriate emphasis on the key topics contained within the individual page of your website.

At ImMedia, we customize each individual campaign to suit our client’s needs. That being said, the following are the most standard Phases of our SEO approach:

Keyword Analysis:

Choosing the best keywords and phrases to fully optimize your website always begins with careful and considered research. This might be the most important part of organic search marketing ImMedia provides recommended keywords to our website clients that best describe their company and products or services. These keywords and phrases include terms which describe the following:

Your Products and/or Services: ImMedia will work with you to compile keywords and phrases that best describe your Products and/or Services.

Your Location:
These keywords and phrases describe the geographic area where your company does its business, which allows us to more thoroughly target your business’ audience.

Website Optimization:
When it comes to making your website search engine friendly, effective keywords and copy writing are just a small part of the battle. Despite the seeming complexity of search engines, they are not yet complex enough to read all the content that browsers display. Flash, JavaScript, DHTML, and framing technologies are just a few types of web design, which can pose problems for search engine spiders. While they create appealing sites for users, they can stop search engine spiders form effectively crawling your site.

All ImMedia websites contain search engine optimized back-end architecture, World Wide Web Consortium (W3C) Web Standards page layout, RSS/ATOM feeds and strategic keyword/phrases placement.

Regardless of whether your site was programmed in HTML, it still may not be relaying appropriate information to the search engine spider. Title, Headings, Meta tags and Strong Tags are all important elements in effective code writing as search engines refer to a specific code for determining content within a web page.

Fully optimized websites should include the following:

Site Architecture:
ImMedia websites are designed so that all web pages are placed in top level directories and use keywords in file manes to further increase a company’s search engine rankings.

Database Flexibility – Static Load Speed:
While we store all of ImMedia hosted websites in a database, each individual site web page is published in static form and is optimized to reduce its file size, thus reducing bandwidth. Small static files lead to faster page downloads which increases the ease in which a search engine spider can index a website and lead to better user experience.

Optimal Page Layout and Navigation Schemes:
ImMedia websites provide page layouts and navigation schemes that allow search engine spiders to index a site easily and efficiently. Web page layouts include keywords and phrases placed optimally on the page, including placement within:

Search Engine Submissions:
Once your website is fully optimized, at ImMedia, we will submit your site to various Search Engines, so that they will re-spider your newly optimized site, and index your updated content. We will also write text for various topic relevant Directory Submissions.

Inbound Linking:
Quality inbound links are one of the most important factors in internet search marketing. Ethical measures to achieve a high number of links are needed to assure that the on-page optimizations reach their full potential.

Analytic Reports:
Enhanced Website traffic reports are a component of all ImMedia SEO Campaigns.

This is ImMedia.